I’ve been a little off my sandwich game of late as I’ve been engaged in a rather monumental hamburger project for FoodieHub. That hasn’t stopped me from thinking about sandwiches though. Last night I discovered a beauty on Instagram, the kimchi reuben from Misery Loves Co. in Winooski Vermont. (more…)
Yesterday afternoon I was doing some virtual trail running in the gym when the above commercial for Wendy’s BBQ Pulled Pork Sandwich came on. Even with the sound down I got the joke. When asked to divulge the recipe for his “secret sauce” the presumably Southern pitmaster and his assistant refuse to give up the goods laughing off the request.
The subsequent glamour shots of “our hickory smoked pulled pork” and a BBQ poutine of sorts looked so good that I couldn’t get them out of my head. I envisioned Wendy’s very own sauce bespattered, real deal pitmaster whipping up this pulled pork, a veritable Ed Mitchell of fast food. As a certified Kansas City Barbeque Society judge who’s been around BBQ pits and smokers of various and sundry sizes and configurations, including a stainless steel number whose firebox resembles a miniature bank vault, I know this is nonsense. But Wendy’s and its ad agency are selling a fantasy, one that I clearly bought into as evidenced by my choice of a late night dinner. (more…)
The King of Hot Sauce is Dead! Long Live the King of Hot Sauce!
In this year of Cronuts, Ramenburgers, and other trendy Frankenfoods it’s easy to lose sight of one major story: the death of Sriracha. That’s right Rooster Sauce as some call the concoction of red hot jalapeños, garlic, and vinegar is over. Grab a seat at your favorite pho joint, cover your eyes, and stick a fork in the squeeze bottle because it’s just done. The demise of the fiery sauce that has had a place everywhere from cheap dumpling houses and Vietnamese joints to the kitchens of chefs like Michael Voltaggio and Jean-Georges Vongerichten occurred last month. And it had nothing to with the partial closure of the company’s plant in Irwindale, Calif., a few weeks ago. It started when Subway introduced a line of sandwiches using creamy Sriracha sauce. Some might argue that it began way before that with Lay’s Sriracha potato chips and Sriracha candy canes. I’ll leave such quibbling to those better versed in food trends. After all, today’s column is about a sandwich. And the sandwich in question is Subway’s Sriracha Chicken Melt. (more…)