Yesterday afternoon I was doing some virtual trail running in the gym when the above commercial for Wendy’s BBQ Pulled Pork Sandwich came on. Even with the sound down I got the joke. When asked to divulge the recipe for his “secret sauce” the presumably Southern pitmaster and his assistant refuse to give up the goods laughing off the request.
The subsequent glamour shots of “our hickory smoked pulled pork” and a BBQ poutine of sorts looked so good that I couldn’t get them out of my head. I envisioned Wendy’s very own sauce bespattered, real deal pitmaster whipping up this pulled pork, a veritable Ed Mitchell of fast food. As a certified Kansas City Barbeque Society judge who’s been around BBQ pits and smokers of various and sundry sizes and configurations, including a stainless steel number whose firebox resembles a miniature bank vault, I know this is nonsense. But Wendy’s and its ad agency are selling a fantasy, one that I clearly bought into as evidenced by my choice of a late night dinner. (more…)