“Sriracha chocolate cake?” I muttered quizzically as I browsed the cupcake selection at Silk Cakes. “It’s a Southeast Asian . . .” the gal behind the counter stopped mid-sentence as I interrupted to tell her that I had indeed heard of the ubiquitous “rooster sauce.” My surprise stemmed from seeing the hot sauce namechecked at an upscale bakery instead of a pho joint or hipster sandwich shop. (more…)
The King of Hot Sauce is Dead! Long Live the King of Hot Sauce!
In this year of Cronuts, Ramenburgers, and other trendy Frankenfoods it’s easy to lose sight of one major story: the death of Sriracha. That’s right Rooster Sauce as some call the concoction of red hot jalapeños, garlic, and vinegar is over. Grab a seat at your favorite pho joint, cover your eyes, and stick a fork in the squeeze bottle because it’s just done. The demise of the fiery sauce that has had a place everywhere from cheap dumpling houses and Vietnamese joints to the kitchens of chefs like Michael Voltaggio and Jean-Georges Vongerichten occurred last month. And it had nothing to with the partial closure of the company’s plant in Irwindale, Calif., a few weeks ago. It started when Subway introduced a line of sandwiches using creamy Sriracha sauce. Some might argue that it began way before that with Lay’s Sriracha potato chips and Sriracha candy canes. I’ll leave such quibbling to those better versed in food trends. After all, today’s column is about a sandwich. And the sandwich in question is Subway’s Sriracha Chicken Melt. (more…)
Ever since I saw the ad for Subway’s Sriracha Chicken melt sandwich I’ve been strangely fascinated by it. I had every intention of covering it for this week’s Sandwich Wednesday, but couldn’t bring myself to pull the trigger. That’s how I found myself in Flushing casting about for a sandwich idea and settled on trying the gua bao ($2.50), or Taiwanese pork belly sandwich from Taipei Hong, my secret Taiwanese fried chicken connection. And then it hit me. “Let me have a Number 1, spicy,” I said giving the secret password for the off-menu fried chicken, “and a gua bao.” (more…)