10/15/14 2:22pm

Best logo stamped fast-food breakfast sandwich ever.

“Do you eat fast food?” the physician’s assistant asked me yesterday during my annual checkup. For a moment I wondered whether cumin lamb skewers consumed on Queens street corners qualified and decided they did not fit the fast-food bill.

“About two or three times a year,” I responded. Most of those times are on road trips and the idea of the food—be it a Big Mac, Whopper, or Taco Bell Burrito Supreme—always far exceeds the end product. It’s as if I’m trying to capture some mystical childhood fast food experience. I’m convinced that if Hardee’s, which I recall as having magnificent char-grilled flavor, still existed in New York City I would be a happy man.  Call it chasing the fast food dragon. (more…)

10/16/13 10:25am


Once every five years or so I am seized with a desire to eat at the Golden Arches of McDonald’s or the majestic palace of the Burger King. Images of hamburgers as seen in print, TV, and on the screen of childhood memories crowd my hungy mind. I am always disappointed. The wet cardboard like patties sometimes taste vaguely beef-like, but the sandwich never ever looks the picture. I always find myself wondering why I even bothered to order one. So when I was drawn like a moth to a fast-food flame by Arby’s new Smokehouse Brisket I was prepared to be disappointed. I’d been burned by fast food before. Plus, I know a thing or two about barbeque and am always especially leery of a fast-food joint purporting to offer barbeque. By its very nature barbeque is all about patience. Meats smoke for hours and hours on end. The only thing quick about barbeque is the service, just slice and serve. (more…)

03/05/13 12:37pm

In the United States special offers and seasonal items at McDonald’s are limited to bizarre items like Shamrock Shakes and the dreaded McRib. Sure there have been new burgers, notably the McDLT, which I happened to like. Around the world, though the special offers are quite special indeed. And the commercials, as you’ll see below, are hilarious.

1. In India, the McAloo Tiki is presented as a panacea.
It’s like a reversal of Morgan Spurlock’s Supersize Me. After a visit with the doctor our bespectacled hero is prescribed the fast-food cure. He enters McDonald’s sweating and swooning. After a few bites he gamely declares, “I’m loving it.”

 2. I have no idea what’s in the McBangkok.
I do know that in Indonesia  it’s penawaran terbatas,or a limited time offer. It looks way cooler than the McRib. Nobody ever rode an elephant to Mickey D’s to get a preformed ersatz pork rib sandwich.

3. Just for kicks here’s a recent Big Mac commercial from China.
It features various bright, shiny young businessmen going decisively about their day all set to dynamic music. The tagline: “100% man, 100% pure beef, Big Mac.” I don’t know about you, but I don’t feel especially manly after eating a Big Mac, I usually feel ripped off and kind of sick.