03/22/17 2:49pm

Chef Will Horowitz is the type of cook who’s as comfortable making smoked alpaca stew as he is creating vegetarian charcuterie, or in the  case of the above video constructing a sweet and sassy spin on the ham and cheese sandwich. It’s called the Sweater Weather and he’s serving it at Harry & Ida’s Meat and Supply Co.

I have yet to eat one, but the combination of smoked pork loin, fried eggplant, kicky pimento cheese, piquant pickled green tomatoes, fruity mincemeat, and maple cream looks absolutely heavenly. Click on over to Esquire’s Napkins Necessary for the recipe, or better yet throw on a sweater and take a stroll over to Harry & Ida’s.

Harry & Ida’s Meat & Supply Co., 189 Avenue A., 646- 864-0967

06/01/16 10:42am
horowitzchix

Queso fresco and poblanos give this chicken sandwich a Mexican accent.

Will Horowitz is the type of chef who pickles, smokes, and ferments anything that isn’t nailed down. He’s a cook who creates flavor combinations as vibrant as any modernist chef, not with rotovaps and liquid nitrogen, but with decidedly old-school techniques, and not in a sleeve garter steampunk poseur fashion either. He’s the type of guy who does his own foraging and who reduces poblano chilies to cinders to sauce a smoked chicken sandwich. (more…)

11/11/15 10:53am

From Gothamist and Eater to The Village Voice and Bloomberg much well-deserved praise has been heaped upon the pastrami sandwich at Harry & Ida’s Meat and Supply Co. The kudos are piled as high as the smoked deckle meat is in Will Horowitz’s  new-fangled yet old-fashioned entry into the deli game.

Before all these recent accolades, in fact before Harry & Ida’s even existed, the Pop’s Pastrami Sandwich received the highest accolade of all being named “The World’s Greatest Sandwich.”  The honor came from the creators of video series Make Me A Sandwich— Rob Serrini and Jeremy Spector—who upon tasting Horowitz’s creation declare their quest to find the world’s greatest sandwich over. (more…)

06/17/15 10:48am

PASTRAMI

“We’re thinking of calling it Pop’s,” Will Horowitz told me a few months ago when he gave me a sneak peek of his new Alphabet City trading post/deli/laboratory. He was taking delivery of a comically large immersion blender that looked like an outboard motor. The name’s been changed to Harry & Ida’s Meat and Supply Co., and I had a chance to stop by earlier this week.

Never has such a short menu of sandwiches confounded me so much. “Gee the cured meats with fennel chili butter sounds real good, and so does the smoked eel with kalechee butter,” I said like a kid in a candy—er meat—store, “but I really want to try the pastrami.” (more…)