“Good sandwich,” my pal Rocky said between bites, “but Sandwich Therapy’s kind of a goofy name.” Those bites consisted of crunchy chicken schnitzel studded with sesame seeds; thick slabs of fried eggplant smoky and sweet; a shmear of tahini; pickled daikon and carrots; and matbucha, a spicy Moroccan tomato and pepper stew all packed between two slabs of challah.
I first encountered the Sandwich Therapy stand, which sets up on the median of 34th Avenue in Jackson Heights just outside Travers Park, about a month ago. I’d already had lunch that day and didn’t take note of the name, but I did buy some lovely Georgian Shakarlama cookies, enriched with ground walnuts and almonds and perfumed with cardamom. I forgot all about it until Rocky texted me an image of this crazy looking dreadnought of a sandwich last Friday. (He in turn had heard of the stand from fellow food nerd Dave Cook of Eating in Translation.)
And that’s how we came to be eating a fried chicken sandwich with a decidedly Israeli accent on a blustery Friday in Jackson Heights. “Maybe he’s a social worker I mused,” taking a pause before tackling the second half of this truly masterful sandwich.
“We’re going to have it every Friday,” said the Master himself Mark Blinder, who operates the stand on Friday’s from 2 to 6 and 11-3 on Saturday and Sunday with his wife, Esthi Zipori. “It’s very popular in Israel right now, they even call it the Friday sandwich.”
As for the stand’s name, it turns out that Blinder does have a Masters degree in Social Work. He’s been sidelined due to COVID, so in November he and Esthi decided to sell set up shop near their local park. They often get their bread from Variety Bakery on 80th Street and Northern Boulevard. It bears pointing out that at $12 the Friday sandwich is among the most affordable of the many modalities of gustatory therapy available in the Heights. And the tahini chocolate chip cookies I scored were pretty damn good, too. To pre-order your very own Friday sandwich e-mail Mark and Esthi at email@example.com.