Memorial Day marks the unofficial start of the summer grilling, sunning and sweating season. Around this time every year my thoughts turn to the fiery, smoky arts. Apparently Kingsford’s been giving some thought to sizzling burgers and steaks as well. The charcoal briquette giant released a campaign that manages to skewer both gas grilling and hyperconnected social media inanity. The very act of grilling—call it a backyard barbecue if you must I know I did growing up—is inherently social. So here’s what I’d like to know: What’s on your grill this summer? I’m kicking off the season on my buddy’s roof later today with some kickass pork neck as well as hot dogs and burgers, of course. How about you? And where do you weigh on the gas vs. charcoal debate? Tell me in the comments or hit me on the Twitter, @JoeDiStefano.