Wendy’s new chicken sandwich looks way better than it tastes.
I’m a sucker for ad campaigns touting the latest fast-food gimmick be it McGriddles or Dorito’s Loco Tacos. Upon seeing the commercial—usually while climbing a virtual mountain at the gym—I can’t wait to try the latest and greatest mass market meal. And that’s how I came to eat two fast-food fried chicken sandwiches yesterday. The first was Wendy’s Jalapeño Fresco Spicy Chicken Sandwich. Ever since seeing the commercial I’ve wanted to try it, so much so that I had it for breakfast.
Unfortunately the soggy lukewarm chicken breast, topped with diced jalapeños, and an evil yellow slurry that called to mind the cheez on movie theater nachos was disappointing as were the ghost pepper fries. Sure everything was spicy, but the execution was just terrible. I don’t blame Wendy’s though, I blame my unrealistic expectations of fast food. If anything I thank Wendy’s for the experience. It spurred me to try the second sandwich, the original chicken sandwich from Delaney Fried Chicken.(more…)
Yesterday afternoon I was doing some virtual trail running in the gym when the above commercial for Wendy’s BBQ Pulled Pork Sandwich came on. Even with the sound down I got the joke. When asked to divulge the recipe for his “secret sauce” the presumably Southern pitmaster and his assistant refuse to give up the goods laughing off the request.
The subsequent glamour shots of “our hickory smoked pulled pork” and a BBQ poutine of sorts looked so good that I couldn’t get them out of my head. I envisioned Wendy’s very own sauce bespattered, real deal pitmaster whipping up this pulled pork, a veritable Ed Mitchell of fast food. As a certified Kansas City Barbeque Society judge who’s been around BBQ pits and smokers of various and sundry sizes and configurations, including a stainless steel number whose firebox resembles a miniature bank vault, I know this is nonsense. But Wendy’s and its ad agency are selling a fantasy, one that I clearly bought into as evidenced by my choice of a late night dinner. (more…)