“We’re thinking of calling it Pop’s,” Will Horowitz told me a few months ago when he gave me a sneak peek of his new Alphabet City trading post/deli/laboratory. He was taking delivery of a comically large immersion blender that looked like an outboard motor. The name’s been changed to Harry & Ida’s Meat and Supply Co., and I had a chance to stop by earlier this week.
Never has such a short menu of sandwiches confounded me so much. “Gee the cured meats with fennel chili butter sounds real good, and so does the smoked eel with kalechee butter,” I said like a kid in a candy—er meat—store, “but I really want to try the pastrami.” (more…)