The King of Hot Sauce is Dead! Long Live the King of Hot Sauce!
In this year of Cronuts, Ramenburgers, and other trendy Frankenfoods it’s easy to lose sight of one major story: the death of Sriracha. That’s right Rooster Sauce as some call the concoction of red hot jalapeños, garlic, and vinegar is over. Grab a seat at your favorite pho joint, cover your eyes, and stick a fork in the squeeze bottle because it’s just done. The demise of the fiery sauce that has had a place everywhere from cheap dumpling houses and Vietnamese joints to the kitchens of chefs like Michael Voltaggio and Jean-Georges Vongerichten occurred last month. And it had nothing to with the partial closure of the company’s plant in Irwindale, Calif., a few weeks ago. It started when Subway introduced a line of sandwiches using creamy Sriracha sauce. Some might argue that it began way before that with Lay’s Sriracha potato chips and Sriracha candy canes. I’ll leave such quibbling to those better versed in food trends. After all, today’s column is about a sandwich. And the sandwich in question is Subway’s Sriracha Chicken Melt. (more…)
