Jason Wang, CEO of Xi’an Famous Foods, took a business that his father David “Liang Pi” Shi started in the 36th chamber of Flushing’s fabled Golden Shopping Mall, and made it truly famous spawning a mini-empire, specializing in cold skin noodles—squidgy, porous blocks of wheat gluten and chewy ribbons of wheat starch, tossed with bean sprouts, cilantro, slivers of cucumber and a “secret sauce” made from sesame paste, vinegar, and chili oil, among other things—and other regional specialties. The 25-year old noodle mogul took a break from the Forbes 30 under 30 Conference and was kind enough to answer 7 Questions.
Tell me about the two new Xi’an Famous Foods stores you have in the pipeline? How will they differ from
the other locations?
They’ll be very similar to our later locations in terms of the food, but each location has its own feel. The new Greenpoint location, for example, will have a backyard dining area, the first one of Xi’an Famous Foods with one, and the upcoming 34th Street location will have the biggest space out of all of our stores, with a mezzanine level featuring skylights.
You went to culinary school for a little bit, did that change your approach to the cuisine at Xi’an Famous Foods?
It widened my view of cuisine a bit, as it gave me an idea of how western cuisine is prepared, the fundamentals, and how in the end, it is still similar in some ways to Chinese cuisine. While it did not directly affect our ways of preparing our foods, it does make me more aware of possibilities and possible future applications of western approaches to our eastern ways of cooking. (more…)