In the United States special offers and seasonal items at McDonald’s are limited to bizarre items like Shamrock Shakes and the dreaded McRib. Sure there have been new burgers, notably the McDLT, which I happened to like. Around the world, though the special offers are quite special indeed. And the commercials, as you’ll see below, are hilarious.
1. In India, the McAloo Tiki is presented as a panacea.
It’s like a reversal of Morgan Spurlock’s Supersize Me. After a visit with the doctor our bespectacled hero is prescribed the fast-food cure. He enters McDonald’s sweating and swooning. After a few bites he gamely declares, “I’m loving it.”
2. I have no idea what’s in the McBangkok.
I do know that in Indonesia it’s penawaran terbatas,or a limited time offer. It looks way cooler than the McRib. Nobody ever rode an elephant to Mickey D’s to get a preformed ersatz pork rib sandwich.
3. Just for kicks here’s a recent Big Mac commercial from China.
It features various bright, shiny young businessmen going decisively about their day all set to dynamic music. The tagline: “100% man, 100% pure beef, Big Mac.” I don’t know about you, but I don’t feel especially manly after eating a Big Mac, I usually feel ripped off and kind of sick.