At $17 a box these chocolate-covered potato chips aren’t cheap.
A couple of weeks ago after a visit to The Marrow I found myself on a block of Bleecker St. that I like to think of as the West Village’s dessert district. I wandered into Royce’, a Japanese chocolatier, which for some reason uses a superfluous apostrophe. Inside I found something that I haven’t seen in some time, chocolate-covered potato chips or as the Royce’ copywriters put it, “Potatochip Chocolate.”
After sampling one—crunchy, slightly salty, and coated with milk chocolate—I gamely forked over $17 for a box. That’s right $17. Yes, they’re imported from Hokkaido “where the climate and the clean air are ideal for making confection,” but they’re not $17 good. I know this because a week later I still have most of the original box.
I suppose if you really must have $17 chocolate chips Royce’ will gladly take your money and give you a boutiquey little shopping bag to carry home your precious cargo. Here’s what you should do instead, sample a chip or two. Then go the newstand and buy 15 or so Take 5 bars with the $17 you would have spent at Royce’. The pretzel, peanut, caramel, peanut butter, chocolate bar is the tastiest and cheapest way I know to slake a thirst for sweet-salty snacks.
Royce’, 253 Bleecker Street, 646-590-0650
